Mission Green!

Our Commitment to Sustainability

Fresherized Foods works diligently to run an efficient business that takes care of our employees and the communities where we operate, while producing a healthy and delicious product for our customers to enjoy.These values have been at the core of our operations since our inception in 1989, but we sought to formalize our commitment to sustainability in 2009.This document is intended to introduce you to our company’s mission and our newly launched sustainability program, goals, and achievements.

Sustainability is a journey, and we are excited to be starting ours!Please check back for regular updates.

Current Sustainability Efforts

Fresherized Foods began its sustainability program in 2009 with the hiring of its Director of Sustainability, Marcela Maltos.Since then, we have developed a sustainability strategy and have identified eight projects to complete by mid-2011 to build a comprehensive sustainability program.

Creating a Performance Framework for Sustainability

Select relevant indicators from the Global Reporting Initiative framework and corresponding Food Processing Sector Supplement to track and use when disclosing sustainability performance.

Build a sustainability management system, with a “dashboard” for internal and external reporting.

Set goals and performance targets for metrics within the sustainability dashboard.

Determining Our Carbon Consequences

Conduct a comprehensive carbon footprint for the full life cycle of our product.

Evaluate and disclose our climate risk through the Carbon Disclosure Project.

Communicating Our Sustainability Performance

Develop a regular employee newsletter to report on sustainability initiatives and progress to all staff.

Create an informational sheet for customers, outlining our sustainability goals and performance.

Provide detailed responses to particular customers via their sustainability questionnaires or other reporting structure.

Click here for:

First Sustainability Update (June 2010)

Second Sustainability Update (December 2010)

For More Information

Please contact Sustainability Director, Marcela Maltos at This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

What makes Wholly Guacamole® so good? The avocado is one remarkable fruit! They’re chocked full of magnesium, Vitamin E, folic acid and lutein,
a natural antioxidant. So good that many folks use our guac in place of mayo or ranch dressing.

Why does guacamole turn brown? Avocados are very sensitive to oxygen, and just like other fruits, they
begin to turn brown after being exposed to the air.

Can I freeze Wholly Guacamole®? You sure can! Our Fresherized® Wholly Guacamole products can be stored unopened
for up to 3 months in the freezer so you have no excuse not to have any on hand!

Where can I find Wholly Guacamole®? You can usually find Wholly Guacamole in the refrigerated produce section at your local grocery store.
Some stores choose to carry it in their refrigerated grocery, deli or meat departments.

How do you keep Wholly Guacamole® from turning brown? You can squirt lime juice on the guacamole to help keep it from browning so quickly.
The acidic juice helps the guacamole stay green longer.

Aren’t avocados high in fat? The truth is: avocados are high in monounsaturated fat. The same fat that’s in olive oil and almonds. There are great health benefits associated with the monounsaturated fat having to do with blood cholesterol, cancer and diabetes.

Why is the Fresherized® process superior to other forms of food preservation? Fresherized is an all-natural process. Lots of other food preservation methods use heat, chemicals and other processes that can ultimately damage natural flavors. Fresherized merely uses water at very high pressures.